Essentials of business research methods

"Essentials of Business Research Methods provides an accessible and comprehensive introduction to research methods and analytical techniques for business students. The authors offer a straightforward, hands-on approach to the vital managerial process of gathering and using data to make relevant...

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Bibliographic Details
Main Authors: Hair, Joseph F., Page, Michael (Author), Brunsveld, Niek (Author), Merkle, Adam (Author)
Format: eBook
Language:English
Published: New York, NY Routledge 2023
Edition:5th edition
Subjects:
Online Access:
Collection: O'Reilly - Collection details see MPG.ReNa
Table of Contents:
  • Includes bibliographical references and index