Business research methods
Business Research Methods provides students with the knowledge, understanding and necessary skills to complete a business research. The reader is taken step-by-step through a range of contemporary research methods, while numerous worked examples and real-life case studies bring to life the realities...
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| Format: | eBook |
| Language: | English |
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Delhi
Pearson
2011
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| Collection: | O'Reilly - Collection details see MPG.ReNa |
| Summary: | Business Research Methods provides students with the knowledge, understanding and necessary skills to complete a business research. The reader is taken step-by-step through a range of contemporary research methods, while numerous worked examples and real-life case studies bring to life the realities of undertaking these researchs. Emphasis on data analysis is the key strength of this book. The book uses the latest software packages: MS Excel (2007), SPSS 17 and Minitab 15 to solve statistical data analysis. The complexity of multivariate analysis is also dealt with the help of these three softwares |
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| Physical Description: | 1 volume illustrations |
| ISBN: | 9789332510449 1299486525 933251044X |