Geschichtspolitik als Unternehmenskommunikation Krupp im 20. Jahrhundert
There is hardly any other German company that was so polarizing in the twentieth century as Krupp. Publicly, "Krupp haters" and "Krupp fans" exchanged high-profile punches. Roelevink delves into this conflict, inquiring into the history policy of the company and showing to what e...
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| Format: | eBook |
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Berlin/Boston
De Gruyter
2023
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| Collection: | Directory of Open Access Books - Collection details see MPG.ReNa |
| Summary: | There is hardly any other German company that was so polarizing in the twentieth century as Krupp. Publicly, "Krupp haters" and "Krupp fans" exchanged high-profile punches. Roelevink delves into this conflict, inquiring into the history policy of the company and showing to what extent and in what way Krupp was actively involved in the public negotiation of its own image. |
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| Item Description: | Creative Commons (cc), https://creativecommons.org/licenses/by-nc-nd/4.0/ |
| Physical Description: | 1 electronic resource (378 p.) |
| ISBN: | 9783111207193 9783111205588 9783111207735 |