Defending the Brand Aggressive Strategies for Protecting Your Brand in the Online Arena
The best brands attract the most (unwanted) attention
Main Author: | |
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Format: | eBook |
Language: | English |
Published: |
New York
Amacom
2003
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Subjects: | |
Online Access: | |
Collection: | O'Reilly - Collection details see MPG.ReNa |
Summary: | The best brands attract the most (unwanted) attention |
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Physical Description: | 272 pages illustrations |
ISBN: | 0814407544 9780814407547 9780814427538 |