MPG.eBooks - Description: Defending the Brand

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The best brands attract the most (unwanted) attention

Bibliographic Details
Main Author:	Murray, Brian H.
Format:	eBook
Language:	English
Published:	New York Amacom 2003
Subjects:	Produits Commerciaux / Gestion Electronic Commerce / Http://id.loc.gov/authorities/subjects/sh96008434 Produits De Marque Brand Name Products / Fast Commerce électronique Product Management / Fast Trademark Infringement / Http://id.loc.gov/authorities/subjects/sh96001071 Marques De Commerce / Contrefaçon Trademark Infringement / Fast Product Management / Http://id.loc.gov/authorities/subjects/sh85107203 Brand Name Products / Http://id.loc.gov/authorities/subjects/sh85016403 Electronic Commerce / Fast
Online Access:	https://learning.oreilly.com/library/view/~/081440...
Collection:	O'Reilly - Collection details see MPG.ReNa

Description
Summary:	The best brands attract the most (unwanted) attention
Physical Description:	272 pages illustrations
ISBN:	9780814427538 0814407544 9780814407547