E-Commerce Big Data Mining and Analytics

This book seeks to give readers with a preliminary but critical introduction and summary of e-commerce and big data analysis. This book introduces how to achieve data acquisition and pre-processing. Specifically, this book provides three representative and interesting scenarios to demonstrate the ap...

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Bibliographic Details
Main Author: Cao, Jie
Format: eBook
Language:English
Published: Singapore Springer Nature Singapore 2023, 2023
Edition:1st ed. 2023
Series:Advanced Studies in E-Commerce
Subjects:
Online Access:
Collection: Springer eBooks 2005- - Collection details see MPG.ReNa
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505 0 |a Introduction to e-commerce big data mining and analytics -- Acquisition and preprocessing of e-commerce big data -- E-commerce trajectory big data mining technology -- Fraud and anti-fraud on e-commerce platform -- Design of recommendation system on e-commerce platform -- Case study 
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520 |a This book seeks to give readers with a preliminary but critical introduction and summary of e-commerce and big data analysis. This book introduces how to achieve data acquisition and pre-processing. Specifically, this book provides three representative and interesting scenarios to demonstrate the application of e-commerce and big data analysis, i.e., trajectory big data mining technology, e-commerce fraud and anti-fraud, and recommendation system. Also this book provides the basic and illustrative operation steps of python programming language for e-commerce and big data analysis. By reading this book, readers can learn the basic concepts and principles of e-commerce and big data analysis