How Digital Intelligence Drives Business Growth
This book aims to build a framework for understanding how to achieve new business growth through digital intelligence. It reveals the driving force and commercial logic behind the technology upgrade and transformation for enterprises, analyzes how to improve enterprises' branding, product, dist...
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| Format: | eBook |
| Language: | English |
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Singapore
Springer Nature Singapore
2023, 2023
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| Edition: | 1st ed. 2023 |
| Series: | Management for Professionals
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| Collection: | Springer eBooks 2005- - Collection details see MPG.ReNa |
| Summary: | This book aims to build a framework for understanding how to achieve new business growth through digital intelligence. It reveals the driving force and commercial logic behind the technology upgrade and transformation for enterprises, analyzes how to improve enterprises' branding, product, distribution channel, marketing, logistics, and organization under the new context, and studies the successful cases in digital intelligence of 6 Chinese enterprises. For business school students, researchers, managers, and practitioners, it is helpful to build an overview and understanding on strategy level as well as practice level |
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| Physical Description: | XLV, 392 p. 187 illus., 185 illus. in color online resource |
| ISBN: | 9789819942992 |