The incumbent's deep tech strategy playbook by taking a three-step approach to engaging with deep-tech ecosystems, incumbent companies can remain competitive, drive innovation, and create commercially valuable offerings
Deep tech involves applying emerging technologies to address big challenges — such as using mRNA technology to develop a COVID-19 vaccine. But taking advantage of deep tech can be a challenge for incumbent companies. The authors share a three-step framework to help leaders identify and execute their...
| Main Authors: | , , , |
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| Format: | eBook |
| Language: | English |
| Published: |
[Place of publication not identified]
MIT Sloan Management Review
2023
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| Edition: | [First edition] |
| Subjects: | |
| Online Access: | |
| Collection: | O'Reilly - Collection details see MPG.ReNa |
| Summary: | Deep tech involves applying emerging technologies to address big challenges — such as using mRNA technology to develop a COVID-19 vaccine. But taking advantage of deep tech can be a challenge for incumbent companies. The authors share a three-step framework to help leaders identify and execute their deep-tech engagement strategies. Using the European steel industry as an example, they describe the factors companies should consider when choosing an approach to deep tech in their own industries |
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| Item Description: | Reprint #64448 |
| Physical Description: | 11 pages illustrations |