The incumbent's deep tech strategy playbook by taking a three-step approach to engaging with deep-tech ecosystems, incumbent companies can remain competitive, drive innovation, and create commercially valuable offerings

Deep tech involves applying emerging technologies to address big challenges — such as using mRNA technology to develop a COVID-19 vaccine. But taking advantage of deep tech can be a challenge for incumbent companies. The authors share a three-step framework to help leaders identify and execute their...

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Bibliographic Details
Main Authors: Candelon, François, Patel, Vinit (Author), Männig, Max (Author), Paschkewitz, John (Author)
Format: eBook
Language:English
Published: [Place of publication not identified] MIT Sloan Management Review 2023
Edition:[First edition]
Subjects:
Online Access:
Collection: O'Reilly - Collection details see MPG.ReNa
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520 |a Deep tech involves applying emerging technologies to address big challenges — such as using mRNA technology to develop a COVID-19 vaccine. But taking advantage of deep tech can be a challenge for incumbent companies. The authors share a three-step framework to help leaders identify and execute their deep-tech engagement strategies. Using the European steel industry as an example, they describe the factors companies should consider when choosing an approach to deep tech in their own industries