Frontiers in Product Innovation Strategy Predicting Market Outcomes and Creating Winning Products for a People and Planet-friendly Future
The book shares a cutting-edge approach to innovation strategies and product innovation by showing how advances in management and science can now help explain and predict innovation response and market outcomes across industries (health, cosmetics, food, leisure, insurance, automotive). A comprehens...
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| Format: | eBook |
| Language: | English |
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Cham
Springer International Publishing
2023, 2023
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| Edition: | 1st ed. 2023 |
| Series: | Business Guides on the Go
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| Collection: | Springer eBooks 2005- - Collection details see MPG.ReNa |
Table of Contents:
- Delivering People and Planet-friendly Innovations
- Unveiling Hidden Opportunities
- Locating Profiable Markets
- Defining Sustainable Growith Strategies
- Optimizing the Product Portfolio
- Building a Visionary Innovation Roadmap.