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230601 ||| eng |
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|a 9783031258237
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| 100 |
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|a Derval, Diana
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| 245 |
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|a Frontiers in Product Innovation Strategy
|h Elektronische Ressource
|b Predicting Market Outcomes and Creating Winning Products for a People and Planet-friendly Future
|c by Diana Derval
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| 250 |
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|a 1st ed. 2023
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| 260 |
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|a Cham
|b Springer International Publishing
|c 2023, 2023
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| 300 |
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|a XXIV, 118 p. 36 illus. in color
|b online resource
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| 505 |
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|a Delivering People and Planet-friendly Innovations -- Unveiling Hidden Opportunities -- Locating Profiable Markets -- Defining Sustainable Growith Strategies -- Optimizing the Product Portfolio -- Building a Visionary Innovation Roadmap.
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| 653 |
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|a Consumer Behavior
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| 653 |
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|a Industrial Design
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| 653 |
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|a Industrial design
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| 653 |
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|a Marketing
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| 653 |
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|a Consumer behavior
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| 041 |
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7 |
|a eng
|2 ISO 639-2
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| 989 |
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|b Springer
|a Springer eBooks 2005-
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| 490 |
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|a Business Guides on the Go
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| 028 |
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|a 10.1007/978-3-031-25823-7
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| 856 |
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|u https://doi.org/10.1007/978-3-031-25823-7?nosfx=y
|x Verlag
|3 Volltext
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|a 658.8
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| 520 |
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|a The book shares a cutting-edge approach to innovation strategies and product innovation by showing how advances in management and science can now help explain and predict innovation response and market outcomes across industries (health, cosmetics, food, leisure, insurance, automotive). A comprehensive review of the latest breakthroughs - from behavioral science to sustainable practices - sheds a new light on product innovation management allowing brands and teams to develop daring yet low-risk innovation strategies, while increasing their positive impact on people and planet. Readers will particularly benefit from the self-paced online video-based learning modules provided with the innovative Book+Course format
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