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Customer Behavior: Create a customer dataset

In this video, Carl Gold explains module number 3: Create a customer dataset. The objective of this milestone is: - Create a snapshot of all of the current customers and their metrics and save it in a file. We call this the current customer dataset. The dataset is a table containing one customer per...

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Bibliographic Details
Format: eBook
Language:English
Published: [Place of publication not identified] Manning Publications 2022
Edition:[First edition]
Series:Fighting churn
Subjects:
Customer Relations / Management / Data Processing / Fast
Customer Relations / Management / Data Processing / Http://id.loc.gov/authorities/subjects/sh2007004913
Quantitative Research / Marketing
Online Access:
Collection: O'Reilly - Collection details see MPG.ReNa
Description
Summary:In this video, Carl Gold explains module number 3: Create a customer dataset. The objective of this milestone is: - Create a snapshot of all of the current customers and their metrics and save it in a file. We call this the current customer dataset. The dataset is a table containing one customer per row and one metric per column. Datasets are explained in Chapter 4 of Fighting Churn with Data. - Create a quality assurance summary of the current customer dataset and review the results
Physical Description:1 video file (48 min.) sound, color

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