Global supply chain quality management product recalls and their impact
This book draws together key insights and research findings from a global research project on product safety and recalls. It presents detailed case studies of six extended global supply chains within three industries: toys, food, and pharmaceuticals. These case studies cover U.S. companies with supp...
| Other Authors: | , |
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| Format: | eBook |
| Language: | English |
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Boca Raton
CRC Press
2015
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| Series: | Supply chain integration : modeling, optimization, and applications
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| Subjects: | |
| Online Access: | |
| Collection: | O'Reilly - Collection details see MPG.ReNa |
| Summary: | This book draws together key insights and research findings from a global research project on product safety and recalls. It presents detailed case studies of six extended global supply chains within three industries: toys, food, and pharmaceuticals. These case studies cover U.S. companies with supply chains that extend into China and provide the perspectives of both U.S. and Chinese executives. It includes coverage of several highly publicized product recalls, including Ford Pinto, Extra Strength Tylenol, melamine-tainted milk, Mattel, and Toyota. It also describes how to conduct controlled experiments to determine the effect of various recall strategies on consumers. The book describes how alternative product recall strategies can influence consumers' perception of your organization's corporate social legitimacy as well as their future purchasing behaviors. -- |
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| Physical Description: | xiv, 418 pages illustrations |
| ISBN: | 1439815569 9781466533240 9781439815564 1466533242 |