Ecommerce Reimagined Retail and Ecommerce in China
This book offers a practical guide to Chinese ecommerce markets for businesspeople and scholars. China represents a $5.6 trillion retail market, with the highest ecommerce penetration rate in the world. Due to the COVID-19 pandemic, brands are investing more in growing online sales. Written from the...
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| Format: | eBook |
| Language: | English |
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Singapore
Palgrave Macmillan
2022, 2022
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| Edition: | 1st ed. 2022 |
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| Online Access: | |
| Collection: | Springer eBooks 2005- - Collection details see MPG.ReNa |
Table of Contents:
- 1. Setting the Scene
- 2. Frameworks and concepts
- 3. Emerging trends
- 4. Application