Small business revolution how owners and entrepreneurs can succeed

"Part uplifting narrative and part instructional manual, Small Business Revolution explains how SMBs can endure a recession and remake themselves for a post-pandemic marketplace. Using examples from the award-winning TV show of the same name and from Deluxe's 4.5 million customers, entrepr...

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Bibliographic Details
Main Author: McCarthy, Barry C.
Format: eBook
Language:English
Published: Hoboken, New Jersey Wiley 2022
Subjects:
Online Access:
Collection: O'Reilly - Collection details see MPG.ReNa
Table of Contents:
  • Includes bibliographical references and index
  • The Small Business: You are a Very Big Part of America
  • Why? Tough Questions, Tough Decisions
  • Crucial Numbers
  • Concentric Circles
  • Getting Visible
  • Bringing in Business
  • The Craft of Persuasion
  • Relationships
  • Vulnerabilities
  • The Power of Email
  • The Right Way to Use Social Media
  • Power Tools
  • Your Team
  • Eyes Wide Open
  • Epilogue: When to Abandon the Dream?