Seeing What's Next

Seeing What's Next is a framework for predicting industry winners and losers. Every day, individuals take action based on how they believe innovation will change industries. Yet these beliefs are largely based on guesswork and incomplete data, and can lead to costly errors in judgment. Internat...

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Bibliographic Details
Main Author: Christensen, Clayton
Other Authors: Leffert, Joel
Format: eBook
Language:English
Published: [S.I.] Recorded Books, Inc. 2008
Subjects:
Online Access:
Collection: O'Reilly - Collection details see MPG.ReNa
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520 |a Seeing What's Next is a framework for predicting industry winners and losers. Every day, individuals take action based on how they believe innovation will change industries. Yet these beliefs are largely based on guesswork and incomplete data, and can lead to costly errors in judgment. Internationally renowned innovation expert Clayton M. Christensen and his research partners Scott D. Anthony and Erik A. Roth present this groundbreaking guide for predicting outcomes in the evolution of any industry