The Innovator's Dilemma

Great companies can fail-not because they do anything wrong, but because they do everything right. Meeting customers' current needs leads firms to reject breakthrough innovations-"disruptive technologies" that create the products and opportunities of the future.Radical thinking . . ....

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Bibliographic Details
Main Author: Christensen, Clayton
Other Authors: Leslie, Don (Narrator)
Format: eBook
Language:English
Published: HighBridge 2001
Edition:1st edition
Subjects:
Online Access:
Collection: O'Reilly - Collection details see MPG.ReNa
Description
Summary:Great companies can fail-not because they do anything wrong, but because they do everything right. Meeting customers' current needs leads firms to reject breakthrough innovations-"disruptive technologies" that create the products and opportunities of the future.Radical thinking . . . and a wake-up call. Citing examples from many industries (computers, retailing, pharmaceuticals, automobiles, steel), Clayton M. Christensen explains how to avoid a similar fate. He presents strategies for determining when not to listen to customers, when to pursue small markets at the expense of larger ones, and other ways to ensure long-term growth and profit. This award-winning book shows managers the changes that may be coming-and how to respond for success
Item Description:Made available through: Safari, an O'Reilly Media Company
Physical Description:1 sound file
ISBN:9781598874365