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Global Competitiveness Ten Things Thai Businesspeople Should Know

This book discusses the aspects of global competition in terms of the strategies that could be applied to improve the competitive position of businesses and consolidate gains particularly in the Thai market. The book is composed of 10 chapters focusing on topics related to business strategy, such as...

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Bibliographic Details
Main Author: Wall, William Philip
Format: eBook
Language:English
Published: Singapore Springer Nature Singapore 2022, 2022
Edition:1st ed. 2022
Subjects:
Business
Business Intelligence
Cross-cultural Management
Emerging Markets And Globalization
Asian Business
Asia
Globalization
Market Research And Competitive Intelligence
International Economic Integration
Marketing Research
Diversity In The Workplace
Online Access:
Collection: Springer eBooks 2005- - Collection details see MPG.ReNa
Table of Contents:
  • Chapter 1: Global Competition – The Battlefield
  • Chapter 2: Marketing – Position Yourself
  • Chapter 3: Innovate – Generate and Evaluate
  • Chapter 4: Using Information – Leverage Resource
  • Chapter 5: Technology – Upgrade
  • Chapter 6: Human Resources/Cross-Cultural Communication – Breed Success
  • Chapter 7: Strategic Alliance - Strength in Numbers
  • Chapter 8: Customer Service – Listen to What They Say
  • Chapter 9: Implementation, Monitoring & Evaluation – Now What Do We Do?
  • Chapter 10: Social Responsibility – Giving Something Back

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