Global Competitiveness Ten Things Thai Businesspeople Should Know
This book discusses the aspects of global competition in terms of the strategies that could be applied to improve the competitive position of businesses and consolidate gains particularly in the Thai market. The book is composed of 10 chapters focusing on topics related to business strategy, such as...
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| Format: | eBook |
| Language: | English |
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Singapore
Springer Nature Singapore
2022, 2022
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| Edition: | 1st ed. 2022 |
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| Online Access: | |
| Collection: | Springer eBooks 2005- - Collection details see MPG.ReNa |
| Summary: | This book discusses the aspects of global competition in terms of the strategies that could be applied to improve the competitive position of businesses and consolidate gains particularly in the Thai market. The book is composed of 10 chapters focusing on topics related to business strategy, such as competition, marketing, innovation, utilizing information, technology, human resources, strategic alliances, customer service, implementation, monitoring and evaluation of strategies, and corporate social responsibility. This book will serve as a useful guide for those already in business in Thailand as well as for businesses that hope to expand their existing operations in Thailand to the global market |
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| Physical Description: | XIII, 97 p. 2 illus., 1 illus. in color online resource |
| ISBN: | 9789811677557 |