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1 |
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|a Russell, Thomas
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|a Commercial advertising
|b six lectures at the London school of economics and political science (University of London)
|c Thomas Russell
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| 260 |
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|a London
|b Routledge
|c 2013
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| 300 |
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|a 1 online resource
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|a Lecture 1. The economic justification of advertising -- lecture 2. Advertising : its functions and policy -- lecture 3. Copy-writing and the practical psychology of advertising -- lecture 4. The hall-mark of commerce : trade marks and retail advertising -- lecture 5. The three main modes of advertising -- lecture 6. Part I : mail-order advertising ; Part II : advertising as a career
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|a Includes bibliographical references and index
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| 653 |
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|a BUSINESS & ECONOMICS / Advertising & Promotion / bisacsh
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| 653 |
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|a Advertising / http://id.loc.gov/authorities/subjects/sh85001086
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|a Advertising / fast
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| 041 |
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|a eng
|2 ISO 639-2
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| 989 |
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|b OREILLY
|a O'Reilly
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| 490 |
0 |
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|a Studies in economics and political science
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| 500 |
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|a Includes index. - "First published in 1919"--Title page verso
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| 776 |
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|z 9781136668814
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|z 9781138971158
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|z 9780415817950
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|z 9781136668883
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|u https://learning.oreilly.com/library/view/~/9780415817950/?ar
|x Verlag
|3 Volltext
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|a 330
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| 082 |
0 |
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|a 659.1
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| 520 |
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|a The lectures forming the main part of this volume present a statement of practical principles. It illustrates, with examples described from actual practice, the theories propounded
|