Cover Image
Read Now

Marketing for Sustainable Tourism

The aim of the Special Issue is to discuss the main current topics concerning marketing for sustainable tourism with reference to territories (i.e., tourism destinations, protected areas, parks and/or natural sites, UNESCO World Heritage Sites, rural regions/areas, etc.) and tourism enterprises and/...

Full description

Bibliographic Details
Main Author: Martini, Umberto
Other Authors: Buffa, Federica
Format: eBook
Language:English
Published: MDPI - Multidisciplinary Digital Publishing Institute 2020
Subjects:
Tourist Intelligence
Business Models
Destination Offering
Responsible Tourism
Degree Centrality
Tourists' Environmentally Responsible Behavior
Experiential Marketing
Butler's Tourism Area Life Cycle
Economic Sustainability
Customer Satisfaction
Hot Spring
The Industrial Monuments Route
Density
N/a
Experience Economy
Biospheric Values
Local Attraction
Decisive Factors
Ucg
Online Review
Disaster-stricken Counties
Gastronomy
Transit Port
Grounded Theory
Social Network Analysis
Seemingly Unrelated Regression
Positioning
Tourism Destination Image
Audit
Tourism Development
Panel Threshold Regression Model
Personal Norm
Alternative Product Development
Tourism Advertisement
Port Of Call
Multi-attraction Travel
Interpretive Structural Modeling
Service Innovation
Expenditure
Wenchuan Earthquake
Ski-resort Management
Sustainable Tourism
Lanzarote
Destination Marketing
Ski Resorts
Mediterranean Cruise Destinations
Tourism
Satisfaction
Sustainable Development Of Airport
Destination Attribute
Country Brand
Environmental Self-identity
Economic Growth
China
Strategy
Behavioral Intention
Mountain Tourism
Tourism Marketing
Visitor Experience
Seasonality
Sustainability
Tourism Demand
Pleasure
Environmental Self-efficacy
Airport Image
Post-industrial Tourism
Tourist Behaviors
Micro-scale Destination
Chinese Tourist
Tourism Factory
Spain
Ski-resort Marketing
Online Access:
Collection: Directory of Open Access Books - Collection details see MPG.ReNa
Description
Summary:The aim of the Special Issue is to discuss the main current topics concerning marketing for sustainable tourism with reference to territories (i.e., tourism destinations, protected areas, parks and/or natural sites, UNESCO World Heritage Sites, rural regions/areas, etc.) and tourism enterprises and/or organisations (i.e., destination management organisations, hospitality enterprises, restaurant enterprises, cableway companies, travel agencies, etc.). In destinations where natural resources are pull factors for tourism development, the relationships among local actors (public, private, and local community), as well as marketing choices, are essential to develop sustainable tourism products. To this end, the Special Issue encourages papers that analyse marketing strategies adopted by tourism destinations and/or tourism enterprises to avoid overtourism, to manage mass sustainable tourism (as defined by Weaver, 2000), and to encourage and promote sustainable tourism in marginal areas or in territories suffering lack of integration in the tourism offer. Special attention will be given to contributions on the best practices to manage territories and/or enterprises adopting sustainable marketing strategies.
Item Description:Creative Commons (cc), https://creativecommons.org/licenses/by-nc-nd/4.0/
Physical Description:1 electronic resource (260 p.)
ISBN:9783039288748
9783039288731
books978-3-03928-874-8

Similar Items