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Sustainable Tourism Marketing

In this book, we introduce the themes and approaches covered in the issue Sustainable Tourism Marketing. Its objective was to analyze the main contributions made as a result of research related to sustainable tourism–marketing management and current trends in the field. This book gathered articles a...

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Bibliographic Details
Main Author: Marine-Roig, Estela
Other Authors: Martin-Fuentes, Eva, Daries Ramón, Natalia, Cristobal-Fransi, Eduard
Format: eBook
Language:English
Published: MDPI - Multidisciplinary Digital Publishing Institute 2020
Subjects:
Effectiveness
Malaysia Airlines
Lean Canvas
Tourism Intention
Purchase Intention
Guest House
Destination Marketing Organization
Cultural Tourism
Sense Of Home
Preventive Conservation
Attachment To Place
Online Marketing
Slovakia
Path Analysis
Perceived Risk
Exotic Local Culture
Attitude
Flamenco Art
Urbanization
Value Cognition
Emotional Experiences
Islamic Religiosity
Intangible Cultural Heritage
Environment
Marketization
Socio-cultural Factors
Flamenco Tourism
Return On Investments
Sustainable Tourism
Malaysia
Usefulness Of Public Opinion
Tourism
Lean Startup
Satisfaction
Air Disaster
Hotel Industry
Cultural Tourist
Perceived Inconveniences
Brand Image
Cultural Heritage
Social Problems
Tourism Marketing
Pakistan
Sustainability
Loyalty
Subjective Knowledge
Tourist Behavior
Brand Loyalty
Muslim Tourism
Non-muslim Destination
Destination Management
Cultural Distance
Halal-friendly Image
Online Access:
Collection: Directory of Open Access Books - Collection details see MPG.ReNa
Description
Summary:In this book, we introduce the themes and approaches covered in the issue Sustainable Tourism Marketing. Its objective was to analyze the main contributions made as a result of research related to sustainable tourism–marketing management and current trends in the field. This book gathered articles about the marketing of destinations, and the marketing and communication management of companies and tourism organizations from a sustainable tourism perspective.
Item Description:Creative Commons (cc), https://creativecommons.org/licenses/by-nc-nd/4.0/
Physical Description:1 electronic resource (204 p.)
ISBN:9783039286829
books978-3-03928-683-6
9783039286836

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