Bundling telecommunications services : competitive strategies for converging markets

With the advent of digital convergence, incumbent telephone and cable companies have begun to offer their services, such as voice telephony, Internet and TV in so-called triple play packages. While carefully recognizing the technological, legal and economic framework of the fixed-line telecommunicat...

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Bibliographic Details
Main Author: Krämer, Jan
Format: eBook
Published: KIT Scientific Publishing 2009
Series:Studies on eOrganisation and Market Engineering
Subjects:
Online Access:
Collection: Directory of Open Access Books - Collection details see MPG.ReNa
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520 |a With the advent of digital convergence, incumbent telephone and cable companies have begun to offer their services, such as voice telephony, Internet and TV in so-called triple play packages. While carefully recognizing the technological, legal and economic framework of the fixed-line telecommunications industry, this book investigates whether bundling is indeed a profitable pricing strategy for the firms and if it can possibly facilitate the leverage of market power into neighboring markets.