Bundling telecommunications services : competitive strategies for converging markets
With the advent of digital convergence, incumbent telephone and cable companies have begun to offer their services, such as voice telephony, Internet and TV in so-called triple play packages. While carefully recognizing the technological, legal and economic framework of the fixed-line telecommunicat...
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| Format: | eBook |
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KIT Scientific Publishing
2009
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| Series: | Studies on eOrganisation and Market Engineering
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| Collection: | Directory of Open Access Books - Collection details see MPG.ReNa |
| Summary: | With the advent of digital convergence, incumbent telephone and cable companies have begun to offer their services, such as voice telephony, Internet and TV in so-called triple play packages. While carefully recognizing the technological, legal and economic framework of the fixed-line telecommunications industry, this book investigates whether bundling is indeed a profitable pricing strategy for the firms and if it can possibly facilitate the leverage of market power into neighboring markets. |
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| Item Description: | Creative Commons (cc), https://creativecommons.org/licenses/by-nc-nd/4.0/ |
| Physical Description: | 1 electronic resource (XII, 189 p. p.) |
| ISBN: | 1000011570 9783866443778 |