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Why can't we have more than one digital strategy?

A recent MIT Sloan Management Review article argued that companies need to choose whether to focus their digital strategy on customer engagement or digitized solutions. But several readers wondered why they needed to choose one option over the other

Bibliographic Details
Main Author: Posner, Bruce
Format: eBook
Language:English
Published: [Cambridge, Massachusetts] MIT Sloan Management Review 2017
Subjects:
Technologie De L'information / Gestion
Information Technology / Management / Fast
Business Planning / Fast
Business Planning / Http://id.loc.gov/authorities/subjects/sh85032906
Information Technology / Management / Http://id.loc.gov/authorities/subjects/sh2008006980
Online Access:
Collection: O'Reilly - Collection details see MPG.ReNa
Description
Summary:A recent MIT Sloan Management Review article argued that companies need to choose whether to focus their digital strategy on customer engagement or digitized solutions. But several readers wondered why they needed to choose one option over the other
Item Description:"Reprint #58336."
Physical Description:1 volume
ISBN:9785386358334

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