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008 210123 ||| eng
020 |a 9780132479912 
050 4 |a HF5415.15 
100 1 |a Cesvet, Bertrand 
245 0 0 |a What's it take to make a product iconic?  |c Bertrand Cesvet, Tony Babinski, Eric Alper 
260 |a Upper Saddle River, N.J.  |b FTPress Delivers  |c 2011 
300 |a [9] pages 
505 0 |a Cover -- What'S It Take To Make A Product Iconic? -- People -- Buildings -- Physical Geography -- Objects -- Iconic Product Design -- Powered By Association -- What The Icon Promises, You Must Deliver! -- Summing Up 
653 |a Marketing 
653 |a Marketing / fast / (OCoLC)fst01010167 
653 |a Product management / http://id.loc.gov/authorities/subjects/sh85107203 
653 |a Conception de produit 
653 |a marketing / aat 
653 |a Product design / fast / (OCoLC)fst01763003 
653 |a Product management / fast / (OCoLC)fst01078225 
653 |a Marketing / http://id.loc.gov/authorities/subjects/sh85081333 
653 |a Produits commerciaux / Gestion 
653 |a Product design / http://id.loc.gov/authorities/subjects/sh2010012117 
700 1 |a Babinski, Tony 
700 1 |a Alper, Eric 
041 0 7 |a eng  |2 ISO 639-2 
989 |b OREILLY  |a O'Reilly 
490 0 |a FTPress Delivers elements 
776 |z 9780132426336 
856 4 0 |u https://learning.oreilly.com/library/view/~/9780132479912/?ar  |x Verlag  |3 Volltext 
082 0 |a 658 
082 0 |a 745.4 
082 0 |a 381 
082 0 |a 658.827 
082 0 |a 745.2