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210123 ||| eng |
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|a 9780132479912
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050 |
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4 |
|a HF5415.15
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100 |
1 |
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|a Cesvet, Bertrand
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245 |
0 |
0 |
|a What's it take to make a product iconic?
|c Bertrand Cesvet, Tony Babinski, Eric Alper
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260 |
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|a Upper Saddle River, N.J.
|b FTPress Delivers
|c 2011
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300 |
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|a [9] pages
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505 |
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|a Cover -- What'S It Take To Make A Product Iconic? -- People -- Buildings -- Physical Geography -- Objects -- Iconic Product Design -- Powered By Association -- What The Icon Promises, You Must Deliver! -- Summing Up
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653 |
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|a Marketing
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653 |
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|a Marketing / fast / (OCoLC)fst01010167
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653 |
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|a Product management / http://id.loc.gov/authorities/subjects/sh85107203
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653 |
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|a Conception de produit
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653 |
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|a marketing / aat
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653 |
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|a Product design / fast / (OCoLC)fst01763003
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653 |
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|a Product management / fast / (OCoLC)fst01078225
|
653 |
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|a Marketing / http://id.loc.gov/authorities/subjects/sh85081333
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653 |
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|a Produits commerciaux / Gestion
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653 |
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|a Product design / http://id.loc.gov/authorities/subjects/sh2010012117
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700 |
1 |
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|a Babinski, Tony
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700 |
1 |
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|a Alper, Eric
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041 |
0 |
7 |
|a eng
|2 ISO 639-2
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989 |
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|b OREILLY
|a O'Reilly
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490 |
0 |
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|a FTPress Delivers elements
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776 |
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|z 9780132426336
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856 |
4 |
0 |
|u https://learning.oreilly.com/library/view/~/9780132479912/?ar
|x Verlag
|3 Volltext
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082 |
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|a 658
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|a 745.4
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|a 381
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|a 658.827
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|a 745.2
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