Exclusive product offering creating something just for you
This Element is an excerpt from Conversational Capital: How to Create Stuff People Love to Talk About (9780137145508), by Bertrand Cesvet, Tony Babinski, and Eric Alper. Available in print and digital formats. Delivering one-of-a-kind products and one-of-a-kind customer experiences. With more than s...
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Other Authors: | , |
Format: | eBook |
Language: | English |
Published: |
Upper Saddle River, N.J.
FTPress Delivers
2011
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Series: | FTPress Delivers elements
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Subjects: | |
Online Access: | |
Collection: | O'Reilly - Collection details see MPG.ReNa |
Summary: | This Element is an excerpt from Conversational Capital: How to Create Stuff People Love to Talk About (9780137145508), by Bertrand Cesvet, Tony Babinski, and Eric Alper. Available in print and digital formats. Delivering one-of-a-kind products and one-of-a-kind customer experiences. With more than six billion people around, can anyone be truly unique? The explosive growth of customization in recent years tells us the answer is a loud, resounding "yes." Consumers demand customization and differentiation. Given the chance to take advantage of these, no two people express themselves in the same way. Our desire to be one-of-a-kind is deeply seated--and it reflects reality... |
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Physical Description: | [10] pages |
ISBN: | 0132479893 9780132479882 9780132479899 |