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210123 ||| eng |
| 020 |
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|a 9781136122224
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|a 1136122214
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|a 9780240823850
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|a 0240823850
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|a 9781136122217
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|a 1136122222
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| 050 |
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4 |
|a ML3790
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| 100 |
1 |
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|a Hutchison, Thomas W.
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| 245 |
0 |
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|a Web marketing for the music business
|c Tom Hutchison
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| 250 |
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|a 2nd ed
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| 260 |
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|a Burlington, MA
|b Focal Press
|c 2013
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| 300 |
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|a xii, 292 pages
|b illustrations
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| 505 |
0 |
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|a Includes bibliographical references and index
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| 505 |
0 |
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|a Development of music marketing on the internet -- State of the market -- Overall music marketing strategy -- Domains and hosts : nuts and bolts -- Creating the web site -- HTML and scripts -- Optimizing and monitoring your web site to increase traffic -- Audio and video for your web site -- E-commerce and financial transactions -- Finding your market -- Successful promotion on the web -- Social networking sites -- Professional, legal, and ethical issues -- Mobile media -- Mobile music marketing
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| 653 |
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|a Internet marketing / http://id.loc.gov/authorities/subjects/sh95005028
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| 653 |
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|a Internet marketing / fast
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| 653 |
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|a Music trade / http://id.loc.gov/authorities/subjects/sh85088944
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| 653 |
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|a Musique / Industrie
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| 653 |
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|a Marketing sur Internet
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| 653 |
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|a Music trade / fast
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| 041 |
0 |
7 |
|a eng
|2 ISO 639-2
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| 989 |
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|b OREILLY
|a O'Reilly
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| 776 |
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|z 0240823850
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| 776 |
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|z 0240823702
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| 776 |
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|z 9780240823850
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| 776 |
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|z 9780240823706
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| 856 |
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|u https://learning.oreilly.com/library/view/~/9780240823706/?ar
|x Verlag
|3 Volltext
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|a 658
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|a 781.34068/8
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|a 381
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|a 381.142
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