Introduction to the music industry an entrepreneurial approach
"Introduction to the Music Industry: An Entrepreneurial Approach is an introductory textbook that offers a fresh look at one of the fastest-changing businesses int eh world today. Emphasizing the importance of entrepreneurial thinking for the music industry, this textbook engages college-level...
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| Format: | eBook |
| Language: | English |
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New York, NY
Routledge
2013
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| Collection: | O'Reilly - Collection details see MPG.ReNa |
| Summary: | "Introduction to the Music Industry: An Entrepreneurial Approach is an introductory textbook that offers a fresh look at one of the fastest-changing businesses int eh world today. Emphasizing the importance of entrepreneurial thinking for the music industry, this textbook engages college-level students in learning the fundamentals of the music business while discovering ways to shape the industry's future. Every chapter explores the inner workings of the music industry, using creative problem-solving exercises, and inspiring stories of actual music entrepreneurs. The textbook's companion website provides multimedia content, study guides, and an instructor's manual with lesson plans and suggestions for assessing students' work."--Provided by publisher |
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| Physical Description: | 1 volume illustrations |
| ISBN: | 020309669X 1136219331 9780415896375 0415896371 9780203096697 9781136219320 9781136219337 1136219323 |