Unselling stop selling, start connecting
UnSelling is about everything but the sell. We put all of our focus on the individual purchase transaction, while putting the rest of our business actions second. We''ve become blind to customer service, support, branding, experiences and even product quality. Sixty percent of a purchasing...
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| Format: | eBook |
| Language: | English |
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Hoboken, New Jersey
John Wiley & Sons
2014
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| Online Access: | |
| Collection: | O'Reilly - Collection details see MPG.ReNa |
| Summary: | UnSelling is about everything but the sell. We put all of our focus on the individual purchase transaction, while putting the rest of our business actions second. We''ve become blind to customer service, support, branding, experiences and even product quality. Sixty percent of a purchasing decision is made before a customer even contacts you. We have funnel vision, and it needs to stop. Unselling is about the big picture: creating repeat customers, not one-time buyers. Create loyal clients that refer others, not faceless numbers. Becoming the go-to company for something, before they even need |
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| Item Description: | Includes index |
| Physical Description: | 1 online resource |
| ISBN: | 1118943015 1118943023 9781118943021 9781118943014 |