Twitter marketing for dummies
An introductory guide to effectively using Twitter to grow your business! The field of social media marketing is exciting, cutting-edge, and ... open to almost anything! Twitter's style of quick remarks lends itself to a carefree, conversational tone, ripe for passing along a plug, sharing a su...
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| Format: | eBook |
| Language: | English |
| Published: |
Hoboken, N.J.
Wiley
2010
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| Series: | --For dummies
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| Subjects: | |
| Online Access: | |
| Collection: | O'Reilly - Collection details see MPG.ReNa |
Table of Contents:
- pt. I. The Future of Twitter in Business
- Ch. 1. I Tweet, You Tweet, We All Tweet: Twitter and Your Business
- Ch. 2. Getting Started with Twitter
- pt. II. Building and Implementing your Twitter Marketing Roadmap
- Ch. 3. Combining New and Old Media Marketing
- Ch. 4. Planning Your Twitter Marketing Strategy
- Ch. 5. Being Productive with Your Twitter Marketing Plan
- Ch. 6. Your Marketing Plan
- pt. III. Devising Online Strategies for Twitter Marketing Domination
- Ch. 7. Building Your Personal Twitter Tribe
- Ch. 8. Leveraging Your Twitter Tribe
- Ch. 9. Reaching Your Customers
- Ch. 10. Creating Quality Content on Twitter
- pt. IV. Implementing Twitter Strategies for Offline Marketing Domination
- Ch. 11. Promoting to Attract Sales Leads
- Ch. 12. Improving Your Customer Service
- Ch. 13. Relating to the Public
- Ch. 14. Building Thought Leadership on Twitter
- pt. V. The Part of Tens
- Ch. 15. Top Ten Do's on Twitter
- Ch. 16. Top Ten Don'ts on Twitter
- Ch. 17. Top Ten Thought Leaders on Twitter
- Ch. 18. Top Ten Tools to Use for Twitter Productivity
- Appendix. Great Twitter Marketing Ideas in 140 Characters or Less