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100 1 |a Lacy, Kyle 
245 0 0 |a Twitter marketing for dummies  |c by Kyle Lacy ; with contributions from Manny Hernandez 
260 |a Hoboken, N.J.  |b Wiley  |c 2010 
300 |a xvi, 294 pages  |b illustrations 
505 0 |a pt. I. The Future of Twitter in Business -- Ch. 1. I Tweet, You Tweet, We All Tweet: Twitter and Your Business -- Ch. 2. Getting Started with Twitter -- pt. II. Building and Implementing your Twitter Marketing Roadmap -- Ch. 3. Combining New and Old Media Marketing -- Ch. 4. Planning Your Twitter Marketing Strategy -- Ch. 5. Being Productive with Your Twitter Marketing Plan -- Ch. 6. Your Marketing Plan -- pt. III. Devising Online Strategies for Twitter Marketing Domination -- Ch. 7. Building Your Personal Twitter Tribe -- Ch. 8. Leveraging Your Twitter Tribe -- Ch. 9. Reaching Your Customers -- Ch. 10. Creating Quality Content on Twitter -- pt. IV. Implementing Twitter Strategies for Offline Marketing Domination -- Ch. 11. Promoting to Attract Sales Leads -- Ch. 12. Improving Your Customer Service -- Ch. 13. Relating to the Public -- Ch. 14. Building Thought Leadership on Twitter -- pt. V. The Part of Tens -- Ch. 15. Top Ten Do's on Twitter -- Ch. 16. Top Ten Don'ts on Twitter -- Ch. 17. Top Ten Thought Leaders on Twitter -- Ch. 18. Top Ten Tools to Use for Twitter Productivity -- Appendix. Great Twitter Marketing Ideas in 140 Characters or Less 
653 |a Internet marketing / http://id.loc.gov/authorities/subjects/sh95005028 
653 |a Online social networks / fast 
653 |a Twitter / fast 
653 |a BUSINESS & ECONOMICS / E-Commerce / Internet Marketing / bisacsh 
653 |a Communication dans l'entreprise 
653 |a Business communication / http://id.loc.gov/authorities/subjects/sh87004551 
653 |a BUSINESS & ECONOMICS / Marketing / Multilevel / bisacsh 
653 |a Twitter / blmlsh 
653 |a Online social networks / http://id.loc.gov/authorities/subjects/sh2006006990 
653 |a Réseaux sociaux (Internet) 
653 |a Twitter / http://id.loc.gov/authorities/names/n2009031956 
653 |a Online social networks / blmlsh 
653 |a Internet marketing / fast 
653 |a Business communication / fast 
653 |a BUSINESS & ECONOMICS / Marketing / Telemarketing / bisacsh 
653 |a BUSINESS & ECONOMICS / Mail Order / bisacsh 
653 |a Business communication / blmlsh 
653 |a Marketing sur Internet 
653 |a Internet marketing / blmlsh 
653 |a BUSINESS & ECONOMICS / Marketing / Direct / bisacsh 
041 0 7 |a eng  |2 ISO 639-2 
989 |b OREILLY  |a O'Reilly 
490 0 |a --For dummies 
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520 |a An introductory guide to effectively using Twitter to grow your business! The field of social media marketing is exciting, cutting-edge, and ... open to almost anything! Twitter's style of quick remarks lends itself to a carefree, conversational tone, ripe for passing along a plug, sharing a suggestion, or referencing a recommendation. This fun and friendly book is an excellent first step for gaining insight on how to effectively use one of the most popular social media tools to expand the success of a business