TV commercials how to make them, or, how big is the boat?
Understanding how commercials are made is the key to doing it right. This descriptive book is a step-by-step guide on the mechanics of creating a commercial from a production perspective. Making commercials on all types of budgets is addressed. There is material describing the roles and dynamics of...
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| Format: | eBook |
| Language: | English |
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Amsterdam
Elsevier
2005
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| Collection: | O'Reilly - Collection details see MPG.ReNa |
| Summary: | Understanding how commercials are made is the key to doing it right. This descriptive book is a step-by-step guide on the mechanics of creating a commercial from a production perspective. Making commercials on all types of budgets is addressed. There is material describing the roles and dynamics of the key players: the producer/director, agency, and client. This book outlines the requirements of each group so that everyone can understand and appreciate each other's needs |
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| Physical Description: | xiv, 235 pages illustrations |
| ISBN: | 9781136070297 1138131369 113607029X 9781138131361 0080479014 1423707990 9781136070259 9780080479019 9781423707998 9781136070303 1136070303 1136070257 |