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210123 ||| eng |
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|a 0071806105
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|a 9780071806107
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4 |
|a HM742
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| 100 |
1 |
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|a Collier, Mack
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| 245 |
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|a Think like a rock star
|b how to create social media and marketing strategies that turn customers into fans
|c Mack Collier ; foreword by Kathy Sierra
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| 246 |
3 |
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|a How to create social media and marketing strategies that turn customers into fans
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| 260 |
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|a New York
|b McGraw-Hill Education
|c 2013
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| 300 |
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|a 1 online resource
|b illustrations
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| 505 |
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|a Includes bibliographical references and index
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| 505 |
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|a Cover -- Title Page -- Copyright Page -- Contents -- Foreword -- Preface -- Introduction -- Part 1 The Four Reasons Rock Stars Have Fans (And Your Company Has Customers) -- 1 Rock Stars Are Fans Themselves -- 2 Rock Stars Look for Ways to Shift Control to Their Fans -- 3 Rock Stars Find the Bigger Idea Behind the Music They Create -- 4 Rock Stars Embrace and Empower Their Fans -- Part 2 Understanding And Connecting With Your Fans -- 5 Who Your Fans Are and How You Can Connect with Them -- 6 How to Handle Negative Comments and Convert Angry Customers Into Passionate Fans -- Part 3 Building A Fan-Centric Company -- 7 How to Organize Your Employees So They Can Better Connect with Your Customers -- 8 How to Organize and Mobilize Your Customer and Brand Advocates -- 9 How to Empower Your Fans and Employees -- 10 How to Help Your Brand Ambassadors Connect with Your Customers -- 11 What Comes Next -- Appendix -- Acknowledgments -- Index
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| 653 |
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|a Internet marketing / http://id.loc.gov/authorities/subjects/sh95005028
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| 653 |
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|a Social media / http://id.loc.gov/authorities/subjects/sh2006007023
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| 653 |
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|a social media / aat
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| 653 |
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|a Internet marketing / fast
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| 653 |
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|a Médias sociaux
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| 653 |
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|a Social media / fast
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| 653 |
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|a Marketing sur Internet
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| 653 |
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|a Social Media
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| 041 |
0 |
7 |
|a eng
|2 ISO 639-2
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| 989 |
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|b OREILLY
|a O'Reilly
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| 776 |
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|z 0071806091
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| 776 |
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|z 0071806105
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| 776 |
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|z 9780071806091
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| 776 |
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|z 9780071806107
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| 856 |
4 |
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|u https://learning.oreilly.com/library/view/~/9780071806091/?ar
|x Verlag
|3 Volltext
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| 082 |
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|a 658
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| 082 |
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|a 302.231
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| 082 |
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|a 302.30285
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| 082 |
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|a 381
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| 082 |
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|a 381.142
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| 520 |
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|a Identifying easily replicable marketing strategies of top brands such as Dell; Ford; Patagonia; and Red Bull; as well as top stars like Lady Gaga; Taylor Swift; and Johnny Cash; this book shows you how to connect and engage with customers both online and offline to create a truly fan-centric brand. --
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