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210123 ||| eng |
| 020 |
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|a 9780071803397
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| 050 |
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4 |
|a HF5415.1265
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| 100 |
1 |
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|a Voltz, Stephen
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| 245 |
0 |
0 |
|a The viral video manifesto
|b why everything you know is wrong and how to do what really works
|c by Stephen Voltz, Fritz Grobe
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| 260 |
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|a New York
|b McGraw-Hill Professional
|c 2013
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| 300 |
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|a 1 volume
|b illustrations
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| 505 |
0 |
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|a Includes bibliographical references, filmography and index
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| 653 |
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|a Viral marketing / http://id.loc.gov/authorities/subjects/sh2003011474
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| 653 |
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|a Business & Economics / hilcc
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| 653 |
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|a Marketing viral
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| 653 |
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|a Viral marketing / fast
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| 653 |
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|a Marketing & Sales / hilcc
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| 653 |
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|a Commerce / hilcc
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| 700 |
1 |
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|a Grobe, Fritz
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| 041 |
0 |
7 |
|a eng
|2 ISO 639-2
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| 989 |
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|b OREILLY
|a O'Reilly
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| 776 |
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|z 9780071803380
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| 776 |
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|z 9780071803397
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| 776 |
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|z 0071803386
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| 776 |
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|z 0071803394
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| 856 |
4 |
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|u https://learning.oreilly.com/library/view/~/9780071803380/?ar
|x Verlag
|3 Volltext
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| 082 |
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|a 658
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| 082 |
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|a 777
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| 082 |
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|a 381
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| 082 |
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|a 330
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| 520 |
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|a Authored by the creators of The Extreme Diet Coke & Mentos Experiments viral video; this book distills what works; what doesn't; and presents the overarching principles for creating videos that are built to go viral. --
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