The social media MBA your competitive edge in social media strategy development & delivery
"It's a fact that companies so far have only scratched the surface of what can be achieved with social media. Whatever continent, industry, company size, current degree of social media adoption or your job title, the purpose of this book is to inspire you to see how you can raise the bar f...
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| Format: | eBook |
| Language: | English |
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Chichester, West Sussex, U.K.
Wiley
2012
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| Collection: | O'Reilly - Collection details see MPG.ReNa |
Table of Contents:
- Includes bibliographical references and index
- Quick recap
- Bridging the social media gap
- The rise of branded content
- Power of integration
- Intent is the new demographic
- Targeting the easily influenced not the highly influential
- The profit manifesto
- Social media business engineering
- Power struggles of the advocate age
- ARM
- Aviva
- Dell
- Evans Cycles
- GlaxoSmithKline
- Kodak
- Royal Philips Electronics
- Sage
- The ethnocentric bias
- Digital dragons, elephants and tigers
- Design thinking and social media
- God technology