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210123 ||| eng |
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|a 9780596806576
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|a 1449383106
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|a 9781449383107
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|a HF5415.1265
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|a Zarrella, Dan
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|a The social media marketing book
|c Dan Zarrella
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| 260 |
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|a Sebastopol, Calif.
|b O'Reilly
|c 2010
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| 300 |
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|a vi, 232 pages
|b illustrations
|c 16 x 21 cm
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| 505 |
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|a Chapter 1: Introduction; What Is Social Media Marketing?; Big Brands and Social Media; Small Business and Social Media; Social Media and You; Chapter 2: Blogging; Introduction; History; Protocol; Platforms; Content Strategies; Building an Audience; Takeaway Tips; Chapter 3: Twitter and Microblogging; Introduction; History; Protocol; Clients; Takeaway Tips; Chapter 4: Social Networking; Introduction; History; Protocol; Facebook; LinkedIn; MySpace; Takeaway Tips; Chapter 5: Media Sharing; Introduction; History; Protocol; YouTube; Flickr; SlideShare; Takeaway Tips
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|a Chapter 6: Social News and BookmarkingIntroduction; History; Protocol; Digg; Reddit; StumbleUpon; Delicious; Niche Sites; Takeaway Tips; Chapter 7: Ratings and Reviews; Introduction; History; Protocol; Yelp; Other Sites; Takeaway Tips; Chaptre 8: Forums; Introduction; History; Protocol; Research; Engaging; Takeaway Tips; Chapter 9: Virtual Worlds; Introduction; History; Second Life; Takeaway Tips; Chapter 10: Strategy, Tactics, and Practice; Introduction; Monitoring; Research; Campaigns Versus Ongoing Strategy; Integration; Calls to Action; Takeaway Tips; Chapter 11: Measurement; Introduction
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|a MetricsGoal Setting; Software; Takeaway Tips; Acknowledgments; Index
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| 653 |
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|a Internet marketing / http://id.loc.gov/authorities/subjects/sh95005028
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| 653 |
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|a Social media / http://id.loc.gov/authorities/subjects/sh2006007023
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|a social media / aat
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| 653 |
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|a Internet marketing / fast
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|a Médias sociaux
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|a Business enterprises / Computer network resources / fast
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|a Business enterprises / Computer network resources
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|a Social media / fast
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|a Marketing sur Internet
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|a Social Media
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|a eng
|2 ISO 639-2
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|b OREILLY
|a O'Reilly
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| 500 |
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|a Includes index
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|z 0596806604
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|z 9780596806606
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|u https://learning.oreilly.com/library/view/~/9780596806576/?ar
|x Verlag
|3 Volltext
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|a Are you looking to take advantage of social media for your business or organization? With easy-to-understand introductions to blogging, forums, opinion and review sites, and social networks such as Twitter, Facebook, and LinkedIn, this book will help you choose the best -- and avoid the worst -- of the social web's unique marketing opportunities. The Social Media Marketing Book guides you through the maze of communities, platforms, and social media tools so you can decide which ones to use, and how to use them most effectively. With an objective approach and clear, straightforward language, Da
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