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The social commerce handbook 20 secrets for turning social media into social sales

Revealing the secrets to unlocking sales with the Big Five--YouTube; Pinterest; Facebook; Twitter; and LinkedIn; this book distills the real-world experience of successful social commerce businesses--from Apple to Zappos--into 20 secrets for turning Likes into Buys. --

Bibliographic Details
Main Author: Marsden, Paul
Other Authors: Chaney, Paul
Format: eBook
Language:English
Published: New York McGraw-Hill 2013
Subjects:
Marketing / Social Aspects
Marketing Sur Internet / Aspect Social
Marketing / Aspect Social
Business & Economics / Hilcc
Internet Marketing / Social Aspects
Médias Sociaux / Aspect économique
Marketing & Sales / Hilcc
Social Media / Economic Aspects
Commerce / Hilcc
Social Media / Economic Aspects / Fast
Marketing / Social Aspects / Fast
Online Access:
Collection: O'Reilly - Collection details see MPG.ReNa
Table of Contents:
  • Includes bibliographical references and index
  • Play the impulse game
  • Involve them
  • The experiential imperative
  • Incentivize intelligently
  • Sell with scarcity
  • Build consistency
  • Reciprocity rules
  • Social validation
  • Arm yourself with authority
  • Like and be loved
  • Drive discovery
  • Be purpose driven
  • Deliver zmots
  • Flip the funnel
  • Interest pays
  • Sell shovels
  • Shopping first, social second
  • Sell to niche markets
  • Get rated. get reviewed
  • Go mobile

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