Table of Contents:
  • Adapt or atrophy
  • Ideas : the lifeblood of an organization
  • Launch your employees on an idea quest
  • Focus on a mandate and form a team of heroes
  • The corporate lab : the art of the possible
  • A scientific method for achieving your mandate
  • Ignite a wildfire of pull
  • A story of change
  • Final thoughts
  • Includes bibliographical references and index