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The new emerging market multinationals four strategies for disrupting markets and building brands

Featuring case studies from LG; HTC; Tata; Haier; Lenovo; Arcelik; and Natura; this book presents the results of an in-depth study of 39 EMNCs to reveal the innovative compete-from-below strategies and tactics fueling these companies' meteoric rise. --

Bibliographic Details
Main Author: Chattopadhyay, Amitava
Other Authors: Batra, Rajeev, Ozsomer, Aysegul
Format: eBook
Language:English
Published: New York McGraw-Hill 2012
Subjects:
Strategic Planning / Http://id.loc.gov/authorities/subjects/sh85128511
Planification Stratégique
Strategic Planning / Fast
Business & Economics / Hilcc
Branding (marketing) / Http://id.loc.gov/authorities/subjects/sh2007006470
Stratégie De Marque
Branding / Aat
Branding (marketing) / Fast
Marketing & Sales / Hilcc
Commerce / Hilcc
Online Access:
Collection: O'Reilly - Collection details see MPG.ReNa
Description
Summary:Featuring case studies from LG; HTC; Tata; Haier; Lenovo; Arcelik; and Natura; this book presents the results of an in-depth study of 39 EMNCs to reveal the innovative compete-from-below strategies and tactics fueling these companies' meteoric rise. --
Physical Description:1 volume illustrations
ISBN:9780071782906

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