Grow the core how to focus on your core business for brand success
Grow the Core stands conventional wisdom about business growth on its head and provides a proven formula for growing your business in recessionary times. These days, its a common belief among business leaders across industry sectors that the best way to grow their businesses is to expand into new ma...
| Main Author: | |
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| Format: | eBook |
| Language: | English |
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Chichester, West Sussex, United Kingdom
John Wiley & Sons Ltd.
2013
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| Series: | Gale virtual reference library
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| Subjects: | |
| Online Access: | |
| Collection: | O'Reilly - Collection details see MPG.ReNa |
| Summary: | Grow the Core stands conventional wisdom about business growth on its head and provides a proven formula for growing your business in recessionary times. These days, its a common belief among business leaders across industry sectors that the best way to grow their businesses is to expand into new markets. In reality, virtually all top-performing companies achieve superior results through a leading position in their core business. Unfortunately, theres very little in the way of practical advice on how to do this. Grow the Core shows you how tofocus on your core business for brand success, with a program of eight workouts road-tested by the author's consultancy, the brandgym. The book provides inspiration, practical advice and proven tools for building and strengthening your core business. It is packed with case studies from brandgym clients, including Mars, Friesland Campina, SAB Miller and Danone. The book features exclusive brandgym research, in addition to front-line experience on over one hundred brand coaching projects |
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| Physical Description: | 1 online resource |
| ISBN: | 9781118484685 9781118484715 1118484711 1119207894 9781119207894 9781118484692 1283941090 1118484681 9781118484708 9781283941099 111848469X 1118484703 |