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The mobile marketing revolution how your brand can have a one-to-one conversation with everyone

From fundraising to polling; to selling products and services; this book shows how to use mobile messaging to turn even the briefest initial interaction into a permanent engaged relationship - without expanding overhead or building campaigns from scratch --

Bibliographic Details
Main Author: Alpert, Jed
Other Authors: Fishbach, Stephen
Format: eBook
Language:English
Published: New York McGraw-Hill 2012
Subjects:
Text Messaging (cell Phone Systems) / Fast
Communication En Marketing
Business & Economics / Hilcc
Electronic Commerce / Fast
Text Messaging (cell Phone Systems) / Http://id.loc.gov/authorities/subjects/sh2012001654
Electronic Commerce / Http://id.loc.gov/authorities/subjects/sh96008434
Communication In Marketing / Http://id.loc.gov/authorities/subjects/sh85029077
Communication In Marketing / Fast
Commerce électronique
Marketing & Sales / Hilcc
Commerce / Hilcc
Textage
Online Access:
Collection: O'Reilly - Collection details see MPG.ReNa
Description
Summary:From fundraising to polling; to selling products and services; this book shows how to use mobile messaging to turn even the briefest initial interaction into a permanent engaged relationship - without expanding overhead or building campaigns from scratch --
Physical Description:1 volume illustrations, maps
ISBN:9781280118029
9780071788199
1280118024
0071788190

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