To tweet or not to tweet writing effective text messages for business

"This Element is an excerpt from The Truth About the New Rules of Business Writing (ISBN: 9780137153152) by Natalie Canavor and Claire Meirowitz. Increasingly, large organizations are finding an active Twitter "presence" essential to branding and customer interface. If you're an...

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Bibliographic Details
Main Author: Canavor, Natalie
Other Authors: Meirowitz, Claire
Format: eBook
Language:English
Published: Upper Saddle River, N.J. Pearson Education Pub. as FTPress Delivers 2010
Subjects:
Online Access:
Collection: O'Reilly - Collection details see MPG.ReNa
Description
Summary:"This Element is an excerpt from The Truth About the New Rules of Business Writing (ISBN: 9780137153152) by Natalie Canavor and Claire Meirowitz. Increasingly, large organizations are finding an active Twitter "presence" essential to branding and customer interface. If you're an entrepreneur, a professional, or a consultant, Twitter can be great for your purposes, too. But super-speeding the delivery system does not mean you should short-shrift the writing process. On the contrary: Look at texting and tweeting as the ultimate self-edit--a sort of final writing exam"--Resource description page
Physical Description:[5] pages
ISBN:9780132546126
9780132541220
013254122X