Marketing the one-semester introduction
Are you about to undertake a one semester or short course in marketing? If so, 'Marketing: The One Semester Introduction' is the book for you! Written by two of the most experienced and respected authors of the subject in the UK, it is specifically designed for those wanting a rapid and th...
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| Format: | eBook |
| Language: | English |
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Oxford
Butterworth-Heinemann
2002
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| Collection: | O'Reilly - Collection details see MPG.ReNa |
| Summary: | Are you about to undertake a one semester or short course in marketing? If so, 'Marketing: The One Semester Introduction' is the book for you! Written by two of the most experienced and respected authors of the subject in the UK, it is specifically designed for those wanting a rapid and thorough introduction to marketing. This book: · is based on vast teaching experience and classroom testing to ensure that it precisely meets the needs of the business studies or modular marketing student· provides authoritative coverage of the subject, yet avoids becoming entangled in a mass of extra theory th |
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| Physical Description: | v, 436 pages illustrations |
| ISBN: | 1136380728 1136380671 9781136380679 9781136380723 9780080496443 9781429483667 9781138150263 9780750643818 1429483660 9786611013226 008049644X 9781136380716 1138150266 113638071X 0750643811 |