The marketer's handbook reassessing marketing techniques for modern business

"This book has the potential to be a bible for the modern marketer, a reference book that will sit on any marketer's desk or shelf"--

Bibliographic Details
Main Author: Young, Laurie
Format: eBook
Language:English
Published: Chichester, West Sussex, U.K Wiley 2011
Subjects:
Online Access:
Collection: O'Reilly - Collection details see MPG.ReNa
Description
Summary:"This book has the potential to be a bible for the modern marketer, a reference book that will sit on any marketer's desk or shelf"--
Physical Description:xix, 494 pages illustrations
ISBN:1119978513
9781119978510
9781119973522
1119978505
111920660X
9781119206606
111997352X
1283405091
9781119978503