The marketer's handbook reassessing marketing techniques for modern business
"This book has the potential to be a bible for the modern marketer, a reference book that will sit on any marketer's desk or shelf"--
Main Author: | |
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Format: | eBook |
Language: | English |
Published: |
Chichester, West Sussex, U.K
Wiley
2011
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Online Access: | |
Collection: | O'Reilly - Collection details see MPG.ReNa |
Summary: | "This book has the potential to be a bible for the modern marketer, a reference book that will sit on any marketer's desk or shelf"-- |
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Physical Description: | xix, 494 pages illustrations |
ISBN: | 1119978513 9781119978510 9781119973522 1119978505 111920660X 9781119206606 111997352X 1283405091 9781119978503 |