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210123 ||| eng |
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|a 9781259862960
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050 |
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4 |
|a HF5415.5
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100 |
1 |
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|a Norton, David
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245 |
0 |
0 |
|a The high roller experience
|b how Caesars and other world-class companies are using data to create an unforgettable customer experience
|c David Norton
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246 |
3 |
1 |
|a How Caesars and other world-class companies are using data to create an unforgettable customer experience
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260 |
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|a New York
|b McGraw-Hill Education
|c 2018
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300 |
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|a 1 volume
|b illustrations
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505 |
0 |
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|a Includes bibliographical references and index
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653 |
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|a Profil des consommateurs
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653 |
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|a Consumer profiling / http://id.loc.gov/authorities/subjects/sh2003001883
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653 |
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|a Consommateurs / Fidélité
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653 |
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|a Customer loyalty / fast
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653 |
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|a Customer relations / http://id.loc.gov/authorities/subjects/sh85034963
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653 |
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|a Consumer profiling / fast
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653 |
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|a Customer relations / fast
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653 |
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|a Customer loyalty / http://id.loc.gov/authorities/subjects/sh97009091
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041 |
0 |
7 |
|a eng
|2 ISO 639-2
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989 |
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|b OREILLY
|a O'Reilly
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776 |
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|z 9781259862953
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776 |
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|z 125986295X
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856 |
4 |
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|u https://learning.oreilly.com/library/view/~/9781259862960/?ar
|x Verlag
|3 Volltext
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082 |
0 |
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|a 658.4/06
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082 |
0 |
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|a 658.812
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520 |
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|a Showing you how you can double-down and win with a proven data-driven approach, this book will teach you how to use loyalty programs, analytics, and technology to drive phenomenal transformational change and rapid revenue growth within your own organization. --
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