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The high roller experience how Caesars and other world-class companies are using data to create an unforgettable customer experience

Showing you how you can double-down and win with a proven data-driven approach, this book will teach you how to use loyalty programs, analytics, and technology to drive phenomenal transformational change and rapid revenue growth within your own organization. --

Bibliographic Details
Main Author: Norton, David
Format: eBook
Language:English
Published: New York McGraw-Hill Education 2018
Subjects:
Profil Des Consommateurs
Consumer Profiling / Http://id.loc.gov/authorities/subjects/sh2003001883
Consommateurs / Fidélité
Customer Loyalty / Fast
Customer Relations / Http://id.loc.gov/authorities/subjects/sh85034963
Consumer Profiling / Fast
Customer Relations / Fast
Customer Loyalty / Http://id.loc.gov/authorities/subjects/sh97009091
Online Access:
Collection: O'Reilly - Collection details see MPG.ReNa
Description
Summary:Showing you how you can double-down and win with a proven data-driven approach, this book will teach you how to use loyalty programs, analytics, and technology to drive phenomenal transformational change and rapid revenue growth within your own organization. --
Physical Description:1 volume illustrations
ISBN:9781259862960

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