The Constant Contact guide to email marketing

The leading email marketing firm shows you how to create high-impact, low-cost campaigns. Email marketing is an incredibly cost-effective way to establish and build relationships that drive business success. But, it can also be a challenge because the inbox is a hostile environment. Whether your ema...

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Bibliographic Details
Main Author: Groves, Eric
Corporate Author: Constant Contact, Inc
Format: eBook
Language:English
Published: Hoboken, N.J. Wiley 2009
Subjects:
Online Access:
Collection: O'Reilly - Collection details see MPG.ReNa
Description
Summary:The leading email marketing firm shows you how to create high-impact, low-cost campaigns. Email marketing is an incredibly cost-effective way to establish and build relationships that drive business success. But, it can also be a challenge because the inbox is a hostile environment. Whether your email is noteworthy--or an annoying waste of your customer's time--depends on your ability to stick to stick the fundamentals of good marketing and authentic relationship building. The Constant Contact Guide to Email Marketing presents best practices and relationship-building principles from America's le
Item Description:Includes index
Physical Description:vii, 214 pages illustrations
ISBN:6612384948
1118273079
9780470615263
9780470503416
0470615265
9786612384943
0470503416
1282384945
9781282384941
9781118273074