The business of streaming and digital media

This book answers the question, "What is the value of using streaming and digital media for my business and what can I expect in return?" The Business of Steaming and Digital Media gives you a concise and direct analysis of how to implement a scalable, profitable venture, as well as the co...

Full description

Bibliographic Details
Main Author: Rayburn, Dan
Other Authors: Hoch, Michael
Format: eBook
Language:English
Published: Burlington, Mass. Focal Press 2005
Subjects:
Online Access:
Collection: O'Reilly - Collection details see MPG.ReNa
Table of Contents:
  • The Business of Streaming and Digital Media; Table of Contents; Acknowledgments; Introduction; Chapter 1: Why Get into Streaming and Digital Media?; Chapter 2: Technology Primer: The Basics of Streaming and Digital Media; Chapter 3: The Four Keys to a Profitable Streaming or Digital Media Business; Chapter 4: It's Not Child's Play: Learning from the Pitfalls of the Past Three Years; Chapter 5: Quality and Content are King and Queen of the Digital Media Realm; Chapter 6: Streaming or Digital Media Project Management: How to Implement and Manage a Profitable Business