The business of streaming and digital media

This book answers the question, "What is the value of using streaming and digital media for my business and what can I expect in return?" The Business of Steaming and Digital Media gives you a concise and direct analysis of how to implement a scalable, profitable venture, as well as the co...

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Bibliographic Details
Main Author: Rayburn, Dan
Other Authors: Hoch, Michael
Format: eBook
Language:English
Published: Burlington, Mass. Focal Press 2005
Subjects:
Online Access:
Collection: O'Reilly - Collection details see MPG.ReNa
Description
Summary:This book answers the question, "What is the value of using streaming and digital media for my business and what can I expect in return?" The Business of Steaming and Digital Media gives you a concise and direct analysis of how to implement a scalable, profitable venture, as well as the common and hidden pitfalls to avoid in your business. By focusing on both the business implications and technical differences between rich media and traditional broadcast distribution, you will learn how to gain significant time-to-market and cost-saving advantages by effectively using streaming and digital med
Item Description:Includes index
Physical Description:x, 224 pages illustrations
ISBN:1423708288
9780080476339
9781423708285