The business of media distribution monetizing film, TV, and video content
This book focuses on market opportunity and segmentation, intellectual property assets enabling, financing production, theatrical distribution, the home video business, television distribution, internet distribution, ancillary revenues, marketing and making money & net profits, Hollywood account...
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| Format: | eBook |
| Language: | English |
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Burlington, MA
Focal Press
2010
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| Collection: | O'Reilly - Collection details see MPG.ReNa |
| Summary: | This book focuses on market opportunity and segmentation, intellectual property assets enabling, financing production, theatrical distribution, the home video business, television distribution, internet distribution, ancillary revenues, marketing and making money & net profits, Hollywood accounting, and the relative simplicity of online revenue sharing |
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| Physical Description: | xvii, 509 pages illustrations |
| ISBN: | 9781282345164 9780240812007 0080957978 1282345168 9786612345166 024081200X 1136057668 9780080957975 6612345160 9781136057663 |